About Sports Management and Coaching

Importance of adopting an active lifestyle

Non-communicable diseases (NCDs), also known as chronic diseases such as cardiovascular diseases, cancers, chronic respiratory diseases and diabetes, were not uncommon in modern societies that increased the risk of dying (WHO, 2017).

Among a number of risk factors of NCDs, physical inactivity was one of the modifiable behavioural factors which we could positively change it by adopting an active lifestyle (WHO, 2017).



Recommendation of daily 30-minute physical activity

The World Health Organisation (WHO) identified physical inactivity as the fourth leading risk factor (that follows high blood pressure, tobacco use and high blood glucose) for global mortality and recommended that people should accumulate adequate amount of physical activity (WHO, 2010). In Hong Kong, the Centre for Health Protection (CHP) (2017) recommended that 30 minutes of physical activity of moderate intensity a day on at least 5 days a week was good to provide health benefits and reduced the risk of certain chronic diseases. This 30-minute physical activity could be done in one single session or divided into three 10-minute sessions a day (CHP, 2017).



By doing physical activity regularly, it would improve cardiopulmonary function and reduce the risk of developing many NCDs (CHP, 2017). It also helped decrease bone loss, prevent osteoporosis in menopausal women and promote psychological well-being (CHP, 2017).


Crucial roles of coaches and sports manager

In promoting regular physical activity to the public, it was often to get involved sport coaches to introduce sporting activities and make participants physically active. In this regard, a manager in the sport and recreation sector should has not just a training in general sport management skills by all means but also a knowledge of sport coaching. A knowledge of sport coaching would facilitate the manager to plan and execute a physical activity programme more strategically and effectively. The manager should also design and plan a physical activity programme from multi-disciplinary perspectives in order to encourage the public to do physical activities more regularly (Sparling et al., 2010). The manager should be creative, sensible in marketing and critical in thinking when planning such programme (Hoare et al., 2017).


Source of the photo: HKGoodJobs.com


With reference to all these mentioned, this Bachelor of Social Sciences (Hons) in Sports Management with Coaching programme is designed to produce a competent sport manager who has the knowledge and attributes mentioned above to manage sport programmes more effectively and promote active lifestyle to the community.


CTIHE Symposium in Schools Sports Development – Sports Management Perspectives

In order to promote active lifestyle and school sports development in secondary schools, "CTIHE Symposium in Schools Sports Development – Sports Management Perspectives" was held in the HKCT Jockey Club Undergraduate Campus on 15 June 2018.

We were honoured to have Ms Nancy Wong, the Chief Curriculum Development Officer (Physical Education) of the Education Bureau, giving us a guest speech. Audience from various sectors including physical education teachers, school principals, National Sports Associations (NSAs), Non-Governmental Organisations (NGOs), and individuals from the community joined the symposium. Topics covered and discussed in the symposium included physical education development in schools, inter-schools competitions development and gifted education, sports psychology and schools sports development, and sports management education in schools sport development.


Professor Edward CHOW, the Head of Department of Education thanked the guest speakers and welcomed all the participants on the event day.


Almost a hundred of participants from Sports industry and secondary schools participated in the Symposium.



- Centre for Health Protection (CHP) (2017, May). Physical activity. Retrieved from: 

- Department of Health, HKSAR. (2010). Action plan to promote healthy diet and physical activity participation in Hong Kong. Retrieved from: 

- Hoare, E., Stavreski, B., Jennings, G.L., and Kingwell, B.A. (2017). Exploring motivation and barriers to physical activity among active and inactive Australian adults. Sports. 5(47). doi:10.3390/sports5030047

- Sparling, P.B., Owen, N., Lambert, E.V., and Haskell, W.L. (2010). Promoting physical activity: The new imperative for public health. Health Education Research. 15(3): 367-376. doi.org/10.1093/her/15.3.367

- World Health Organisation (WHO). (2010). Global recommendations on physical activity for health. Retrieved from: 

- World Health Organisation (WHO). (2017, June). Noncommunicable diseases. Retrieved from: